Agenda

Digital Velocity London 2018

Tuesday 12th June – Wednesday 13th June

Tuesday 12th June – Digital Velocity London – Day 1

* Please note agenda is subject to change

08:00

Breakfast

09:00

Welcome & Digital Velocity Kickoff
Lindsay McEwan, VP of EMEA, Tealium

Jen Brown, EMEA Marketing Director, Tealium

09:20

Headline Keynote: Face the Challenge Ahead and Take On Life
James Ketchell: The Ultimate Triathlete

Every day we are faced with new challenges, how we tackle them will determine the life we live. From seemingly simple office queries to rowing across the Atlantic, each challenge requires a demonstration of strength and dedication. Find out how Global Adventurer, James Ketchell, prepares to take on life and overcome some of the world’s greatest challenges; through the dark times and the good. The first and only person to have rowed across the Atlantic Ocean, successfully climbed Mt Everest and cycled 18,000 miles around the world; James Ketchell, the ultimate triathlete.

10:10

Tealium CEO Overview
Jeff Lunsford, CEO, Tealium

10:40

Break

11:10

Customer Presentation
James Morgan, Sainsbury’s

11:40

Tealium Product Sneak Peek: Tealium iQ and EventStream
David Morris, Director of Solutions Consulting, EMEA, Tealium
Ben Kennedy, Solutions Consultant EMEA, Tealium

12:00

Lunch

13:00

Diamond Sponsor: The Gap in Digital Customer Experience
Ben Harris, CEO and Founder, Decibel

Poor customer experience costs businesses $75 billion every year. While companies recognise the importance of putting the customer first, they need the right data and metrics to stay competitive or risk getting left behind. Using real life examples and the Digital Experience Maturity Curve, find out why moving from a persuasive mindset to an experience-driven strategy fills the glaring gap in addressing customer experience online.

13:20

Customer Speaker: How to drive personalisation at a global B2B company: insights and learnings
Korbinian Spann, W. L. Gore & Associates (the GORE-TEX® company)

This session shows the necessary steps to realize a framework for personalisation within a global B2B company. In this case, a relaunch of the analytics and tracking infrastructure was the beginning of the transformation.
Examples in relation to the outdoor industry are provided to demonstrate the implementation of a technical infrastructure and the development cycle for designing and creating user stories in a global context.

This session specifies a robust multi-channel measurement framework that focuses on conversion and engagement. The following four steps structure the session:

  1. The global setup and the implementation of a global measurement framework: consumer access
  2. Tracking and technical setup
  3. The US pilot
  4. The Use cases

13:50

Tealium Product Sneak Peek – AudienceStream and DataAccess
David Morris, Director of Solutions Consulting, EMEA, Tealium
Ben Kennedy, Solutions Consultant EMEA, Tealium

14:10

Industry Speaker
Francisco Carvalho Araújo, Monzo Bank

14:40

Break

15:10

What’s The Future for Digital Orchestration? A Digital Strategist’s Point of View
Khal Harris, Digital Strategist, Tealium
Kirsten McLean, Digital Strategist, Tealium

15:30

Data Panel: We Are the Champions: Making Data and Analytics Meaningful to the Business
Hosted by David Reed, Knowledge and Strategy Director, DataIQ
Panelist: Rob Devaney, Head of Business Partners, News UK
Panelist: James Morgan, Head of Information Strategy and Management, Sainsbury's
Panelist: Nondas Sourias, Director, Bupa Healthcare Analytics, Bupa

This session shows the necessary steps to realize a framework for personalisation within a gloGrowing numbers of organisations are investing into their data and analytics, building teams within specific functions or creating a centre of excellence to serve the whole organisation. The goal is to become more data-driven, enable evidence-based decision-making, and to identify opportunities for performance improvements, incremental revenue, enhanced customer service and experience, and market growth.

All of this can happen only if data and analytics practitioners are able to engage effectively with the business and if the business is able to express its needs in a way they can act on. That demands a combination of listening, presenting and interpreting skills, alongside all of the technical abilities involved. It is a complex suite of competencies, but necessary to ensure that great insights and vital data do not remain locked-up within the function.

This panel will hear from three leading lights of the data and analytics industry as they discuss:

  • What makes data come alive for the business?
  • How do you ensure a two-way meeting of minds?
  • How important are data visualisation and data storytelling?
  • What success stories can you share about projects that really landed?
  • What are the challenges in understanding the business – and ensuring it understands you in turn?

16:10

Customer Presentation
Julian Brewer, Schroders

16:30

Why Domo and ObservePoint Integrate with Tealium?
Interviewed by Jen Brown, Director of Marketing EMEA, Tealium
Panelist: Jon Shoff, Vice President, Agency Sales and Partnerships, Domo
Panelist: Mike Fong,Senior Consultant/Solutions Engineer, ObservePoint

16:50

Digital Velocity London, Day 1 Closing Remarks
Lindsay McEwan, VP of EMEA, Tealium
Jen Brown, EMEA Marketing Director, Tealium

17:00

Networking Drinks Reception

19:00

The Digital Velocity London Awards Dinner

Dress Code: There is no expectation to change for the event, however, if you would like to change for the evening’s entertainment please do so.

Wednesday 13th June – Digital Velocity London – Day 2

08:30

Breakfast

09:00

Digital Velocity London, Day 2 Kickoff
Lindsay McEwan, VP of EMEA, Tealium
Jen Brown, EMEA Marketing Director, Tealium

09:05

Fireside Chat: A Customer’s Journey
Sean McMahon, CRM Digital Solutions Manager, Belron
Lindsay McEwan, VP of EMEA, Tealium

09:35

The Tealium Product Roadmap
Mike Anderson, CTO & Founder, Tealium

10:30

Break

Tealium Education and Roundtables

11:00

Getting Started: Building a Solid Foundation for the UDH
Location: James Watt

Learn how to feed the UDH by modelling your Data Layer to capture the vast amounts of customer interaction data that flow from your digital properties.

Deep Dive: Identity Resolution (AudienceStream)
Location: King Vault

This deep dive will take you through the process to identify your Identity Resolution opportunities. You will see how Tealium can enable you to build that crucial 360 degree, real-time view of your customers.

Getting Started: Solving the Data Fragmentation Problem
Location: Queen Vault

Learn how the different Data Access solutions can help you to fuel deeper customer insights. Use the power of AudienceStore or AudienceDB to enhance your campaigns, or use EventStore or EventDB to gain understanding of your customers experiences on your digital properties.

Roundtable: Data Collection & Ownership: What % of Your Data Can You Activate?
Location: Porter Tun

Roundtable: 3rd Party Data in a Post-GDPR World – Viable?
Location: Porter Tun

12:00

Lunch

13:00

Getting Started: EventStream
Location: King Vault

Learn how EventStream helps you bring all your cloud-based (server-side) data to one, central hub where anyone can orchestrate the data powering customer experience. See how Data Sources and Event Specifications can help you streamline your data flows.

Lab: Defining and Configuring your Data Layer
Location: James Watt

This self-paced hands on workshop will enable you to analyse, identify a set of Data Layer variables, then configure those variables in Tealium iQ. You will have access to Tealium Experts to assist and answer questions while you complete the workshop.

Lab: Identity Resolution (AudienceStream)
Location: Queen Vault

This self-paced, hands on workshop will enable you to identify valid identity variables, and configure a Visitor ID attribute for Visitor Stitching. You will then test your configurations using Trace. You will have access to Tealium Experts to assist and answer questions while you complete the workshop.

Roundtable: The Single Customer View: Mind The Gap
Location: Porter Tun

Roundtable: Location to Loyalty: Leveraging Mobile to Drive Wider Intelligent & Consented Engagement
Location: Porter Tun

14:15

Getting Started: The Building Blocks of AudienceStream
Location: James Watt

Learn how to use Attributes and Enrichments to enhance your visitors profiles with meaningful, actionable data.

Deep Dive: Data Collection and Management
Location: King Vault

This deep-dive will enable you to see the end to end process of creating a Data Layer and EventStream Data Sources, build Event Specifications, and send the data on to your other systems.

Getting Started: Tealium iQ Tag Management - Adding your first tag
Location: Queen Vault

This session will help attendees new to Tealium iQ understand the process to implement their first tag. You will learn how to ensure the correct data is sent to your vendor every time.

Roundtable: GDPR: Online Engagement: Where are we now and do we determine legitimate interest?
Location: Porter Tun

Roundtable: Data Management: Embrace Silos or Centralise?
Location: Porter Tun

15:15

Break

15:45

Deep Dive: Understanding the Tealium Consent Manager
Location: Queen Vault

This session will show you how to configure the Tealium Consent Manager in Tealium iQ. You will learn how to gather requirements and see the process of getting the Consent Manager running on a site.

Getting Started: Tealium iQ Tag Management - Controlling Tag Behavior
Location: James Watt

This session will help attendees new to Tealium iQ understand how to control their tags. You will learn how to ensure your tags trigger at the right time based on your customers interactions with your site.

Lab: Data Collection and Management (Tealium iQ and EventStream)
Location: King Vault

This self-paced, hands on workshop will enable you to configure EventStream Data Sources, build Event Specifications, and send the data on to other systems. You will have access to Tealium Experts to assist and answer questions while you complete the workshop.

Roundtable: The Art (Or Science) of Attribution Across a Myriad of Data Sources & Devices
Location: Porter Tun

Roundtable: Identity Resolution: Is Probabilistic Identity Resolution Good Enough?
Location: Porter Tun

17:30               End of Digital Velocity London 2018