Agenda

Digital Velocity London 2017

This year, we are excited to announce a powerful agenda designed to
Inspire, Activate and Transform your digital business.

Tuesday 6th June 2017 | Digital Velocity

* Please note agenda is subject to change

8:00

Breakfast

9:00

Welcome & Digital Velocity Kickoff
Lindsay McEwan, VP of EMEA, Tealium

09:20

Headline Keynote
Baroness Karren Brady of Knightsbridge CBE

10:10

Tealium CEO Overview
Jeff Lunsford, CEO, Tealium

10:40

Break

11:10

Customer Presentation
Xavier Perret, Chief Digital Officer, Orange

11:30

Data Governance
Panel Session moderated by David Murphy, Editorial Director, Mobile Marketing Magazine
– Nicola Fulford, Commercial, Technology and Data Protection Lawyer, Kemp Little
– David Morris, Director of Solutions Consulting, Tealium EMEA
– Antonio Carballido Gimeno, Digital Solutions, Santander

12:00

Lunch

13:00

Putting the Customer First: Achieving Digital Transformation in Under a Year
– Kerry Dawes, Head of Personalisation & Optimisation Operations, The Rank Group, in association with Diamond Sponsor, Decibel Insight
– Lindsay O’Gorman, Vice President, Marketing, Decibel Insight

13:30

How to Prepare for GDPR – Data with Discernment
Sheila FitzPatrick, Chief Privacy Officer, Net App

14:10

Digital Strategy
Danny Moschke, Digital Strategist, Tealium

14:30

The Journey to Data Excellence – Data DNA
An Interview session with Andreas Bahr, Head of Analytics, TUI
Conducted by Martin McDonald, Country Manager DACH, 
Tealium

14:50

Break

15:20

Creating Success through Customer Engagement
Panel Session moderated by Ruth Mortimer, Festival of Marketing Director and Content Director, Centaur
– Sebastiaan Rasterhoff, Head of Performance Marketing, Rakuten
– Jay Calavas, Chief Innovation Officer, Tealium
– Phil 
Bevan, Optimisation Lead, Vodafone
– Daniel Rounds, Business Development Manager, Usabilla

15:50

Digital Velocity London, Day 1 Closing Remarks
Lindsay McEwan, VP of EMEA, Tealium

16:00

Roundtables
Digital Velocity Sponsors

17:20

Networking Drinks Reception

19:30

The Digital Velocity London Awards Dinner

Wednesday 7th June 2017 | Digital Velocity

8:30

Breakfast

9:00

Digital Velocity London, Day 2 Kickoff
Lindsay McEwan, VP of EMEA, Tealium

9:05

Keynote: Tackling Data Ownership
Tony Gosling, Director of Data, Analytics & Insight, UK Ministry of Defence

9:35

The Tealium Product Roadmap
Mike Anderson, CTO & Founder, Tealium

10:30

Break

Tealium University

11:00

ROOM 1: Introduction to Tealium iQ

Introduction to Tealium iQ
Instructor: Martha Moncloa
Description
If you are new to Tag Management, this is a great place to start. While geared towards Marketing Managers with a focus on Campaign Management, this block introduces everyone to the fundamental concepts behind Tealium iQ tag management and provides a detailed tour and understanding of the Tealium iQ user interface.
Topics Covered:

  • Introduction to Tag Management and Tealium iQ: This session defines high level concepts, including Tag Management, the Data Layer and Data Mapping. Additionally, we will conduct a high-level tour of the Tealium iQ user interface to orient students to the typical workflows in Tealium iQ.
  • Introduction to Tag Configuration and Load Rules: In this session, students will step through a simple tag configuration exercise to understand the key requirements and tasks for setting up any tag and be introduced to load rules. Load rules determine when and where any particular tag is allowed to run and are key to effectively managing marketing campaigns.Please note this is a double session and will continue until 15:30.
ROOM 2: Introduction to AudienceStream and DataAccess

Introduction to AudienceStream and DataAccess
Instructor: Mark Dearlove

Description
If you are focused on customer segmentation strategy and need to get up to speed on Tealium’s AudienceStream product, this is the place to start. Geared towards both marketing and Analysts, this course will introduce you to the key concepts in AudienceStream, take a detailed tour of the user interface and teach students how to execute the core tasks in AudienceStream.

Topics Covered:

  • AudienceStream Concepts and User Interface: This session defines high level concepts, including Audiences, Attributes and Enrichments. Additionally, we will conduct a high-level tour of the AudienceStream user interface to orient students to the typical workflows in the product.
  • DataAccess Overview: Understand what DataAccess is and how it can create a closed loop system for your data.

Please note this is a double session and will continue until 15:30.

11:30

ROOM 3: Understanding the Stack within Your Stack: Master the Tealium iQ Order of Operations to Achieve Your Marketing Objectives

Understanding the Stack within Your Stack – Master the Tealium iQ Order of Operations to Achieve Your Marketing Objectives
Instructor: Fiann O’Hagan
Description
This course is designed to help all users understand how Tealium iQ operates so that they can structure their use cases according to our best principles and to leverage the Order of Operations in their solutions design.
Topics Covered:

  • Extensions: Define what Tealium extensions are
  • Extension Scope: Understanding what extensions apply to
  • Order of Operations: What are the major operations in Tealium iQ and in what order are they processed
  • Applying the Order of Operations to Solving Use Cases
ROOM 4: Understanding AudienceStream Funnels & Timelines to Influence the Visitor Journey

Using AudienceStream Funnels & Timelines to Influence the Visitor Journey
Instructor: TBA
Description
Use AudienceStream timeline and funnel attributes to track a customer journey from anonymous to sales-qualified and activate appropriate marketing channels at critical points in the lead conversion funnel.

Topics Covered:

  • AudienceStream Funnel Attribute
  • AudienceStream Timeline Attribute
  • Modeling Recency & Frequency in AudienceStream
  • Driving Marketing Actions through AudienceStream Connectors

13:00

Lunch

14:00

ROOM 3: Enhancing your Data Layer using the Data Layer Enrichment API

Enhancing your Data Layer using the Data Layer Enrichment API
Instructor: TBA
Description
Learn how the Data Layer Enrichment API can help you enhance your dynamic on-page Data Layer with static data uploaded to the Tealium mCDN. You will understand how to structure the data for upload, send the data via APIs, then leverage that data using the Data Layer Enrichment API in Tealium iQ.
Topics Covered:

  • DLE API
  • Data Layer Enrichment API
ROOM 4: Combining AudienceStream Attributes to Achieve Your Goal

Combining AudienceStream Attributes to achieve your marketing goals
Instructor: Mark Reddin
Description
Learn how different AudienceStream Attributes can be paired together to enhance visitors stored profiles.
Topics Covered:

  • TBA

15:30

Break

16:00

ROOM 1: It's all about the Data

It’s all about the Data
Instructor: Steve Lake
Description
Learn about the importance of meaningful, consistent data. You will understand how to determine what data is required for each purpose, each channel and how the meaning of data changes depending on its scope.
Topics Covered:

  • Data Layer
  • Extension Scope
ROOM 2: Best Practices for Visitor Stitching

Visitor Stitching Best Practices
Instructor: Mark Dearlove
Description
Visitor Stitching is the tool that powers a 360 degree view of your customers. Learn best practices for identifying and curating Visitor IDs in AudienceStream and how to think about creating stitchable opportunities.
Topics Covered:

  • The Visitor ID Attribute
  • The Visitor Stitching Process
  • Stitching Opportunities
ROOM 3: Leveraging AudienceStream attributes to personalise your mobile application

Leveraging AudienceStream attributes to personalise your mobile application
Instructor: Craig Rouse
Description
Learn how to feed your personalisation vendor with AudienceStream data to personalise your mobile applications
Topics Covered:

  • Mobile Delivery
  • AudienceStream Attribute creation
  • Connectors
ROOM 4: Build Your Own Connector via Webhooks

Build your own connectors using UDH Webhooks
Instructor: Mark Reddin
Description
Tealium has a many built-in integrations for delivery of your event and visitor data. What happens when there is no integration in the Marketplace for the vendor you wish to feed data to. This is where the Webhook comes to the fore. This session will explain how to analyse your requirements, build a webhook template, and trigger data from the UDH.
Topics Covered:

  • Cloud Delivery Concepts
  • Connectors
  • Webhook
  • Webhook OAuth