AGENDA

Digital Velocity New York City 2017

This year, we are excited to announce a powerful agenda designed to
Inspire, Activate and Transform your digital business.

INSPIRE

The day starts featuring renowned industry leaders and customers inspiring you to reimagine what’s possible with digital business.

ACTIVATE

The next sessions are devoted to Activate­­ what you need to know to move your business forward.

TRANSFORM

And Transform will feature customer stories and speakers sharing ways to take these ideas from dream to reality.

Tuesday, April 11, 2017 | Pre-Conference Activities
Location: Chelsea Piers

2:00 PM – 5:00 PM

Get active with your fellow Digital Velocity attendees at the world-famous Chelsea Piers sports complex.

Wednesday, April 12, 2017 | Digital Velocity Day 1
Location: Pier 60

Inspire

8:00 AM – 8:45 AM
Partner Pavilion

Breakfast

8:45 AM – 9:00 AM
General Session

Welcome
Jeff Lunsford, CEO, Tealium

9:00 AM – 9:45 AM
General Session

Customer Keynote: The Future of Experience
Gerry Campbell, SVP Strategy and Business Operations, Beachbody

9:45 AM – 10:25 AM
General Session

Keynote: Leveraging Identity Resolution as the Foundation for Marketing In A Post-Digital World
Joe Stanhope, Vice President & Principal Analyst, Forrester Research

Marketing has always been about knowing the customer. And knowing the customer means being able to identify them. As customer experiences become more complex and span multiple interactions, channels, and devices, identity resolution will make or break brands’ ability to harness customer insights and orchestrate marketing programs. As one of the few truly unique assets corporations own, the customer identity graph will become the basis for monetizing customer relationships and building sustainable competitive advantages.

This presentation will discuss:

  • The future of marketing in customers’ moments
  • The evolving importance of identity resolution as a strategic imperative
  • The current and emerging applications of robust identity resolution
  • A framework that brands can follow as they develop their own identity resolution strategies

10:25 AM – 10:45 AM
Partner Pavilion

Break

10:45 AM – 11:05 AM
General Session

Industry Overview
Jeff Lunsford, CEO, Tealium

11:05 AM – 11:55 AM
General Session

Keynote: Big Data and Storytelling
Matthew Luhn, Pixar

11:55 AM – 1:10 PM
Partner Pavilion

Lunch

Activate

1:10 PM – 1:50 PM
General Session

2017 Tealium Roadmap
Mike Anderson, Founder and CTO, Tealium

1:50 PM – 2:30 PM
General Session

Panel - Next Frontier of Data: Customer Expectations Meet Digital Innovation
Jay Calavas, CIO, Tealium (Moderator)
Jason McMann, Director - eCommerce Development Operations, Domino's
Maria Defante, Senior Manager, Digital Analytics, Microsoft
Arthur Brodeur, Vice President, Digital Data Operations, Beachbody

The lines between the digital and physical world are dissolving and today’s customers want relevant, personalized experiences throughout their entire customer journey. In this panel, Tealium customers will discuss online consumer behavior and share the ways they are working to satisfy these demands by delivering enhanced, personalized experiences that go beyond traditional marketing. Whether you want to connect experiences using IoT and mobile devices or are looking to build cohesive journeys throughout digital properties, you’ll glean powerful insights from this power packed panel.

2:30 PM – 3:00 PM
General Session

Partner Presentation
Observepoint

3:00 PM – 3:40 PM
General Session

Panel - Data Governance and Privacy: Balancing Customer Experience with Increasing Responsibility
Chris Slovak, VP Global Solutions Consulting, Tealium (Moderator)
Kevin Kreuser, General Counsel, GoDaddy
Asif Rahman, Director of Product Management, Digital Analytics, Univision
Aaron Chiles, Product Owner, Cisco
Maltie Maraj, Senior Counsel, Tealium

The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment are creating an increasingly vulnerable situation for digital businesses. As brand and data controllers, how will your organization balance the evolution of customer expectations with increasing responsibilities in data privacy and security? In this panel, hear from industry experts and Tealium customers on how the data privacy outlook is effecting their business and influencing consumer trust. Learn the methods they are using to overcome these challenges and what these global changes mean for the future of our industry.

3:40 PM – 4:00 PM
Partner Pavilion

Break

Transform

4:00 PM – 4:30 PM
General Session

Beyond The Tag: Optimizing and Innovating Site Performance
Rajesh Singi, CTO, Digital Data & Analytics Platform, IBM
Juan Leon, Senior Digital Engineer, Digital Behavior Data Management, IBM

Tag management was just the start of IBM’s journey with Tealium. What began as simply a tool to manage tags on pages, it has evolved into a new paradigm to managing data and vendors, and has established a foundation for deeper personalization and integration initiatives. In this session, learn how IBM and Tealium worked together to deploy Tealium’s Data Layer Enrichment feature to improve overall team efficiency and to significantly reduce page load times, especially on mobile and tablet devices while adding flexibility and agility through automated tag deployment for programmatic marketing.

4:30 PM – 5:10 PM
General Session

Tealium Universal Data Hub Use Cases
Tealium Customers and Digital Strategy Team

Who doesn’t love gleaning ideas and insights from the experiences and vision of other brands like you? In this session, gain strategies and use cases from Tealium customers and the Tealium Digital Strategy team as they share guidance on how to use the Universal Data Hub to take faster and more meaningful action with your data, accelerating your path to ROI.

5:10 PM – 5:40 PM
General Session

Building Partnerships Inside Your Organization
David Mickelson, Manager, Insights & Analytics, 3M
Kevin Capeder, Analytics Specialist, 3M

As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team. In this session, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.

5:40 PM – 5:45 PM
General Session

DV NY Wrap Up and Closing Remarks
Jeff Lunsford, CEO, Tealium

5:45 PM – 7:15 PM
CURRENT

Party at the Pier

7:15 PM – 10:00 PM
PHD ROOFTOP LOUNGE

After Party at Dream Downtown

Thursday, April 13, 2017 | Digital Velocity Day 2
Location: Convene at 810 Seventh Ave, 23rd Floor

Immerse

8:30 AM – 9:00 AM

Registration

9:00 AM – 12:00 PM

Room 1: Introduction to Tealium iQ
Room 2: Introduction to AudienceStream & Data Access
Room 3: Advanced User Training

10:15 AM – 10:30 AM

Break

12:00 PM – 1:00 PM

Lunch

1:00 PM – 2:15 PM

Room 1: Understanding the Timeline Attribute
Room 2: Visitor Stitching Best Practices
Room 3: Tealium iQ Order of Operations and Extension Scope
Room 4: Understanding Cloud Delivery & the vdata Pixel
Room 5: Roundtables (Data Privacy, Angular JS, Mobile, Digital Strategy, Visitor Stitching Best Practices, 360 Degree View of the Customer, and more)

2:15 PM – 2:30 PM

Break

2:30 PM – 3:45 PM

Room 1: Understanding the Timeline Attribute
Room 2: Visitor Stitching Best Practices
Room 3: Tealium iQ Order of Operations and Extension Scope
Room 4: Understanding Cloud Delivery & the vdata Pixel
Room 5: Roundtables (Data Privacy, Angular JS, Mobile, Digital Strategy, Visitor Stitching Best Practices, 360 Degree View of the Customer, and more)

3:45 PM – 4:00 PM

Tealium University Close