AGENDA

Digital Velocity New York City 2018

This year’s conference will focus on transforming your digital business by using data to fuel more customer­-centric experiences.

Wednesday, April 4, 2018 | Digital Velocity Day 1
Location: Grand Hyatt New York

7:00 AM – 8:30 AM
Partner Pavilion

Breakfast

8:30 AM – 8:40 AM
General Session

Welcome
Adam Corey, CMO, Tealium

8:40 AM – 9:40 AM
General Session

Keynote - Hidden Brain and Big DataShankar Vedantam, Social Science Correspondent and Host of the hit podcast, Hidden Brain, NPR

Big data promises to unlock all sorts of mysteries, and holds out tantalizing possibilities for understanding how the brain works. Simultaneously, however, our fascination with big data raises important questions and concerns – including the risk that techniques involving big data might unintentionally amplify our unconscious biases. This presentation explores how our minds process information and data, and the importance of keeping the “Hidden Brain” front and center as we design data systems.

9:40 AM – 10:00 AM
General Session

Industry Overview
Chris Slovak, VP Global Solutions Consulting, Tealium

10:00 AM – 10:15 AM
General Session

Product Sneak Peek – Tealium iQ Tag Management
John Feeley, Director, Product Management, Tealium

10:15 AM – 10:45 AM
Partner Pavilion

Break

10:45 AM – 11:05 AM
General Session

Future-Proofing Your Company Strategy in the Customer-Driven Era
Jeff Lunsford, CEO, Tealium

11:05 AM – 11:35 AM
General Session

Customer Keynote

11:35 AM – 11:50 AM
General Session

Product Sneak Peek – Tealium EventStream
Chris Andres, VP Digital Strategy and Business Development, Tealium

11:50 AM – 12:20 PM
General Session

Keynote

12:20 PM – 1:30 PM
Meal Room

Lunch

Use this Guide to Breakouts to identify the sessions that best fit your needs.

Getting Started:
Hands-on, classroom-style sessions ideal for newer users.

Deep Dives:
Conceptual sessions designed to deepen your understanding of Tealium products.

Labs:
Guided, self-paced sessions facilitated by Tealium product experts.

1:30 PM – 2:30 PM
Breakout Rooms

Getting Started: Building a Solid Foundation for the UDH

Learn how to feed the UDH by modeling your Data Layer to capture the vast amounts of customer interaction data that flow from your digital properties.

Getting Started: Solving the Data Fragmentation Problem

Learn how the different DataAccess solutions can help you to fuel deeper customer insights. Use the power of AudienceStore or AudienceDB to enhance your campaigns, or use EventStore or EventDB to gain understanding of your customers experiences on your digital properties.

MAQ / DataAccess
Microsoft

Deep Dive: GDPR (UDH)

Roundtables

2:30 PM – 3:00 PM
Partner Pavilion

Break

3:00 PM – 4:00 PM
Breakout Rooms

Getting Started: EventStream

Learn how EventStream helps you bring all your cloud-based (server-side) data to one, central hub where anyone can orchestrate the data powering customer experience. See how Data Sources and Event Specifications can help you streamline your data flows.

Deep Dive: Identity Resolution (AudienceStream)

This deep dive will take you through the process to identify your Identity Resolution opportunities. You will see how Tealium can enable you to build that crucial 360 degree, real-time view of your customers.

Lab: Defining and Configuring Your Data Layer

This self-paced hands on workshop will enable you to analyse, identify a set of Data Layer variables, then configure those variables in Tealium iQ. You will have access to Tealium Experts to assist and answer questions while you complete the workshop.

Industry Breakout: AudienceStream

Roundtables

4:00 PM – 4:30 PM
Partner Pavilion

Break

4:30 PM – 5:30 PM
Breakout Rooms

Getting Started: The Building Blocks of AudienceStream

Learn how to use Attributes and Enrichments to enhance your visitors profiles with meaningful, actionable data.

Deep Dive: Data Collection and Management (Tealium iQ and EventStream)

Lab: Identity Resolution (AudienceStream)

This self-paced, hands on workshop will enable you to identify valid identity variables, and configure a Visitor ID attribute for Visitor Stitching. You will then test your configurations using Trace. You will have access to Tealium Experts to assist and answer questions while you complete the workshop.

Roundtables

5:30 PM – 7:30 PM
General Session

Networking Reception

7:30 PM – 10:00 PM

After Party

Thursday, April 5, 2018 | Digital Velocity Day 2
Location: Grand Hyatt New York

7:00 AM – 8:30 AM
Partner Pavilion

Breakfast

8:30 AM – 8:45 AM
General Session

Welcome Back
Adam Corey, CMO, Tealium

8:45 AM – 9:30 PM
General Session

Industry Analyst Keynote

9:30 AM – 9:45 AM
General Session

Product Sneak Peek – Tealium AudienceStream
Jim Hartley, Director, Global Digital Strategy, Tealium

9:45 AM – 10:15 AM
General Session

Customer Presentation

10:15 AM – 10:45 AM
Partner Pavilion

Break

10:45 AM – 11:00 AM
General Session

Product Sneak Peek – Tealium DataAccess
Jay Calavas, CIO, Tealium

11:00 AM – 11:30 AM
General Session

Industry Presentation

11:30 AM – 12:00 PM
General Session

Customer Presentation

12:00 PM – 12:30 PM
General Session

Tealium Product Roadmap
Mike Anderson, Founder and CTO, Tealium

12:30 PM – 1:30 PM
Meal Room

Lunch

Use this Guide to Breakouts to identify the sessions that best fit your needs.

Getting Started:
Hands-on, classroom-style sessions ideal for newer users.

Deep Dives:
Conceptual sessions designed to deepen your understanding of Tealium products.

Labs:
Guided, self-paced sessions facilitated by Tealium product experts.

1:30 PM – 2:30 PM
Breakout Rooms

Getting Started: Tealium iQ Tag Management - Adding Your First Tag

This session will help attendees new to Tealium iQ understand the process to implement their first tag. You will learn how to ensure the correct data is sent to your vendor every time. *Perfect for new users of Tealium iQ Tag Management.

Deep Dive: DataAccess

This deep dive will show you how you can use EventStore, EventDB, AudienceStore, and AudienceDB to enhance your customer insights, add value to your Business Intelligence and Analytics, and use the resulting information to fuel your AudienceStream data sets.

Lab: Data Collection and Management (Tealium iQ and EventStream)

Customer Strategy Sessions

2:30 PM – 3:00 PM
Partner Pavilion

Break

3:00 PM – 4:00 PM
Breakout Rooms

Getting Started: Tealium iQ Tag Management - Controlling Tag Behavior

This session will help attendees new to Tealium iQ understand how to control their tags. You will learn how to ensure your tags trigger at the right time based on your customers interactions with your site.

Lab: DataAccess

Lab: Innovating in Mobile
Jason Koo, Developer Evangelist, Tealium

Customer Strategy Sessions

4:00 PM – 5:00 PM

Breakout Rooms

Customer Strategy Sessions

Digital Velocity Day 2 Close