AGENDA

Digital Velocity San Francisco 2018

This year’s conference will focus on transforming your digital business by using data to fuel more customer­-centric experiences.

Tuesday, October 9, 2018 | Digital Velocity Day 1
Location: Grand Hyatt San Francisco

7:30 AM – 9:00 AM
Partner Pavilion

Breakfast

9:00 AM – 9:10 AM
General Session

Welcome
Adam Corey, CMO, Tealium

9:10 AM – 9:30 AM
General Session

Industry Overview
Chris Slovak, VP Global Solutions Consulting, Tealium

9:30 AM – 10:15 AM
General Session

Customer Keynote: The Gap
Chris Chapo, Vice President, Customer Data and Analytics, The Gap

10:15 AM – 10:45 AM
General Session

Customer Speaker

10:45 AM – 11:15 AM
Partner Pavilion

Break

11:15 AM – 11:35 AM
General Session

Product Sneak Peek – Tealium iQ and EventStream

11:35 AM – 12:05 PM
General Session

Inspiring a Data-First Culture Through Internal Activism
Dave Lucas, Data Scientist and Head of Analytics, Fracture

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Fracture Data Scientist and Head of Analytics Dave Lucas, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.

12:05 PM – 12:25 PM
General Session

Future-Proofing Your Company Strategy in the Customer-Driven Era
Jeff Lunsford, CEO, Tealium

12:25 PM – 1:30 PM
Meal Room

Lunch

Use this Guide to Breakouts to identify the sessions that best fit your needs.

Getting Started:
Hands-on, classroom-style sessions ideal for newer users.

Deep Dives:
Conceptual sessions designed to deepen your understanding of Tealium products.

Labs:
Guided, self-paced sessions facilitated by Tealium product experts.

1:30 PM – 2:30 PM
Breakout Rooms

Getting Started: Building a Solid Foundation for the UDH

Learn how to feed the UDH by modeling your Data Layer to capture the vast amounts of customer interaction data that flow from your digital properties.

Getting Started: Solving the Data Fragmentation Problem

Learn how the different DataAccess solutions can help you to fuel deeper customer insights. Use the power of AudienceStore or AudienceDB to enhance your campaigns, or use EventStore or EventDB to gain understanding of your customers experiences on your digital properties.

Breakout Sessions

Roundtables

2:30 PM – 3:00 PM
Partner Pavilion

Break

3:00 PM – 4:00 PM
Breakout Rooms

Getting Started: EventStream

Learn how EventStream helps you bring all your cloud-based (server-side) data to one, central hub where anyone can orchestrate the data powering customer experience. See how Data Sources and Event Specifications can help you streamline your data flows.

Deep Dive: Identity Resolution (AudienceStream and DataAccess)

This deep dive will take you through the process to identify your Identity Resolution opportunities. You will see how Tealium can enable you to build that crucial 360 degree, real-time view of your customers.

Lab: Defining and Configuring Your Data Layer

This self-paced hands on workshop will enable you to analyse, identify a set of Data Layer variables, then configure those variables in Tealium iQ. You will have access to Tealium Experts to assist and answer questions while you complete the workshop.

Deep Dive: Data Privacy and Governance (UDH)

Learn more about using the Universal Data Hub in your journey to data privacy compliance.

4:00 PM – 4:30 PM
Partner Pavilion

Break

4:30 PM – 5:30 PM
Breakout Rooms

Getting Started: The Building Blocks of AudienceStream

Learn how to use Attributes and Enrichments to enhance your visitors profiles with meaningful, actionable data.

Lab: Identity Resolution (AudienceStream and DataAccess)

This self-paced, hands on workshop will enable you to identify valid identity variables, and configure a Visitor ID attribute for Visitor Stitching. You will then test your configurations using Trace. You will have access to Tealium Experts to assist and answer questions while you complete the workshop.

Deep Dive: Data Collection and Management (Tealium iQ and EventStream)

Breakout Sessions

Roundtables

6:00 PM – 9:00 PM
TBA Soon

Networking Reception

Did you really think we’d stop the fun so early on Tuesday? Keep the conversation and good times rolling over drinks, food and entertainment while networking with fellow attendees.

Wednesday, October 10, 2018 | Digital Velocity Day 2
Location: Grand Hyatt San Francisco

8:00 AM – 9:00 AM
Partner Pavilion

Breakfast

9:00 AM – 9:10 AM
General Session

Welcome Back
Adam Corey, CMO, Tealium

9:10 AM – 9:40 PM
General Session

Adam Corey, CMO, Tealium

9:40 AM – 10:00 AM
General Session

Product Sneak Peek – Tealium AudienceStream and DataAccess

10:00 AM – 10:30 AM
General Session

Breaking Down Data Silos to Increase Sales
Jared Geurts, Senior Director, Analytics, Utah Jazz

The NBA Utah Jazz wanted to unlock the power of its customer data to offer personalized ticket packages and offers. Its previous strategy – where all users received the same marketing messages at the same time – did not utilize customer data insights and served only to promote the offers the team thought were best, rather than listening to the needs of customers. The Utah Jazz wanted to adopt a new approach that enabled them to fully understand each individual customer and serve personalized offers according to their past behavior and preferences.

10:30 AM – 11:00 AM
Partner Pavilion

Break

11:00 AM – 11:30 AM
General Session

ObservePoint Panel – 2018 Data and Analytics Trends: The Winners, Losers, and What Will Dominate the Year Ahead

11:30 AM – 12:00 PM
General Session

Data Orchestration -- What it Is and Why it Matters?
Sav Khetan, VP, Technical Strategy, POSSIBLE

You want to deliver exceptional, personalized user experiences, but planning for millions of customer journeys is not feasible or scalable. In this session, Sav Khetan, VP, Technical Strategy, POSSIBLE, will examine the nebulous space of customer data platforms, how you can use them to centralize your data and make your touchpoints smarter and more actionable, enabling you to better understand and interact with customers regardless of where they are in their journey.

12:00 PM – 12:30 PM
General Session

Formalizing a Data Strategy Across a Global Organization
Scott Sturcke, Director, Online Marketing Management, Epson America
Nick Huang, Senior Web Analytics Specialist, Epson America

12:30 PM – 1:00 PM
General Session

Tealium Product Roadmap
Mike Anderson, Founder and CTO, Tealium

1:00 PM – 2:00 PM
Meal Room

Lunch

Use this Guide to Breakouts to identify the sessions that best fit your needs.

Getting Started:
Hands-on, classroom-style sessions ideal for newer users.

Deep Dives:
Conceptual sessions designed to deepen your understanding of Tealium products.

Labs:
Guided, self-paced sessions facilitated by Tealium product experts.

2:00 PM – 3:00 PM
Breakout Rooms

Getting Started: Tealium iQ Tag Management - Adding Your First Tag

This session will help attendees new to Tealium iQ understand the process to implement their first tag. You will learn how to ensure the correct data is sent to your vendor every time. *Perfect for new users of Tealium iQ Tag Management.

Lab: Data Collection and Management (Tealium iQ and EventStream)

Customer Strategy Sessions

3:00 PM – 3:30 PM
Partner Pavilion

Break

3:30 PM – 4:30 PM
Breakout Rooms

Getting Started: Tealium iQ Tag Management - Controlling Tag Behavior

This session will help attendees new to Tealium iQ understand how to control their tags. You will learn how to ensure your tags trigger at the right time based on your customers interactions with your site.

Deep Dive: Data Privacy and Governance (UDH)

Customer Strategy Sessions

4:30 PM

Digital Velocity Day 2 Close