AGENDA

Digital Velocity San Francisco 2017

This year, we are excited to announce a powerful agenda designed to
Inspire, Activate and Transform your digital business.

INSPIRE

The day starts featuring renowned industry leaders and customers inspiring you to reimagine what’s possible with digital business.

TRANSFORM

The next sessions are devoted to Transform­­ what you need to know to move your business forward.

ACTIVATE

And Activate will feature customer stories and speakers sharing ways to take these ideas from dream to reality.

Wednesday, October 18, 2017 | Digital Velocity Day 1
Location: Pier 27

Inspire

8:00 AM – 8:45 AM

Breakfast

8:45 AM – 9:00 AM

Welcome
Jeff Lunsford, CEO, Tealium

9:00 AM – 9:35 AM

CUSTOMER KEYNOTE - Creatively Analytic Marketing: The Marriage of Data and Brand
Andrew Malcolm, CMO, Evernote

How can marketing impact a business with users in every country on the planet with a seven-figure marketing budget? You have to be able to automate a journey for every user that joins, and that means making data your best friend. In today’s first keynote, Evernote CMO Andrew Malcolm will share how a data nerd came to run marketing at two unicorn start-ups with global brands, along with enough of the nuts and bolts of how to make it happen to be useful, without being boring if marketing ain’t your thing.

9:35 AM – 9:45 AM

Customer Keynote Fireside Chat

9:45 AM – 10:20 AM

Analyst Keynote

10:20 AM – 10:30 AM

Analyst Keynote Fireside Chat

10:30 AM – 10:45 AM

Break

10:45 AM – 11:05 AM

Industry Overview
Jeff Lunsford, CEO, Tealium

11:05 AM – 11:55 AM

Keynote

11:55 AM – 1:00 PM

Lunch and Dessert

Transform

1:00 PM – 1:40 PM

Tealium Roadmap
Mike Anderson, Founder and CTO, Tealium

1:40 PM – 2:10 PM

Elevating the Digital Patient Experience
Madelyn Mills, Senior Manager, Web Analytics & Consumer Intelligence, Providence St. Joseph Health

Delivering exceptional customer experiences can be a challenge for any organization. For those in the Healthcare industry, the task can be even more daunting, yet more crucial. Healthcare patients are complex customers, seeking information on a myriad of very personal topics from wellness research to doctor’s appointments to treatments – and customized interactions are not only critical but expected. Providence St. Joseph Health is striving to use data to fundamentally change the often fragmented online healthcare experience. In this session, Madelyn Mills of Providence St. Joseph Health will share her organization’s vision and partnership with Tealium to use online and offline data to provide consistent, personalized patient interactions across digital touch points and channels.

2:10 PM – 2:40 PM

Customer Presentation

2:40 PM – 3:10 PM

Optimizing the Digital Experience to Treat Customers Like Humans
Jason Tribbett, Associate Manager, Digital Analytics, Hyatt Hotels

Today’s world is more connected than ever before. People are interacting with brands in a variety of ways across a number of devices demanding seamless, personalized experiences. But are you delivering on that expectation? Or do visitors feel like just another unknown when they interact with your brand?

Hyatt Hotels, a leading global hospitality company, is a purpose driven team– striving ‘to care for people so they can be their best.’ Using this mission to fuel their business decisions and experience strategy, Hyatt realized that fragmented data, a poor analytics implementation, and unreliable data sources were eroding the customer experience and leaving some visitors feeling just like another number. In this session, learn how Hyatt leveraged Tealium to harness their data and optimize their experience strategy to deliver digital visitors with a remarkable and lasting human experience.

3:10 PM – 3:40 PM

Break

Activate

3:40 PM – 4:20 PM

ObservePoint

4:20 PM – 4:50 PM

One Tag to Rule Them All: Data Governance for the Modern Enterprise
Chris Cook, Web Data Architect, Microsoft
Luke Boris, Co-Founder and Principal Architect, Campfire Analytics

One year ago, Microsoft Office had over 3000 individual tag deployments representing 70+ unique types of media tags and more than 1200 conditions for where and when to fire them. Dozens of globally-dispersed teams, agencies, and vendors across 80+ markets led to massive data quality issues and ultimately, millions of wasted dollars spent on duplicated effort. In this session, learn how Microsoft Office leveraged Tealium’s Data Layer Enrichment feature to simplify process and ensure data integrity on a global scale.

4:50 PM – 5:30 PM

Tealium Customer Case Studies

5:30 PM – 5:45 PM

Closing Remarks and Awards
Jeff Lunsford, CEO, Tealium

5:45 PM – 7:15 PM

Networking Event

7:15 PM – 10:00 PM

After Party

Thursday, October 19, 2017
Location: Grand Hyatt San Francisco

Immerse

8:30 AM – 9:00 AM

Registration

9:00 AM – 12:00 PM

Tealium University and Roundtables

12:00 PM – 1:00 PM

Lunch

1:30 PM – 3:45 PM

Tealium University and Roundtables

3:45 PM

Immersion Day Close