Digital Velocity Sydney 2018

Delivering the best DV experience yet

Featured Speakers of 2018


Kate Morris
Adore Beauty

Beauty advocate Kate Morris, founder of Adorebeauty.com.au, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21.

Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has grown to more than 200 brands, 13,000 products, and hundreds of thousands of customers.

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In May 2015, Adore Beauty announced an investment from retail giant Woolworths Limited. Kate was awarded the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014, and was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.

In 2017 Kate was the first woman to be awarded the Industry Recognition Award for online retail in the 9-year history of the StarTrack ORIAs. A passionate advocate for gender equality, Kate was named the Top 3 person in e-commerce for 2018 by Inside Retail.

Adore Beauty has also been scooping up accolades, making the lists for Deloitte’s Tech Fast 50 Australia and Tech Fast 500 Asia-Pacific for the last four years in a row.


Drew Ascough
Performance Media and Analytics Lead
Virgin Australia

Over the last 7 years, Drew has managed the Performance Media & Analytics team at Virgin Australia Group of Airlines. Prior to that, he has held digital marketing and strategy roles with Brisbane Marketing, UK Trade & Investment and Golden Circle.


Madelyn Mills
Director, Analytics & CRM
Providence St. Joseph Health

Madelyn Mills leads Marketing Analytics & CRM for Providence St. Joseph Health, a $22 billion integrated health and social services system with 50 hospitals, more than 800 clinics and 100,000 employees serving seven states. Mills is passionate about digital marketing enablement in an industry that faces seismic economic shifts and is rapidly becoming more consumer-centric.

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As Director, Analytics & CRM for Providence St. Joseph Health Mills is responsible for the marketing analytics program, martech implementation, and governance; as well as vision, roadmap, and business execution for consumer CRM. She believes integrated marketing technology can deliver more than efficient targeting, relevant personalization, and holistic measurement; but in the healthcare setting can influence positive clinical outcomes and impact lives.

Previously, Madelyn managed a digital ad inventory analytics team for Disney ABC, and served as analytics manager for Space.com and LiveScience.com.

mike anderson

Mike Anderson
Founder and Chief Technology Officer

Mike Anderson founded Tealium in 2008 and has served as the chief architect behind the company’s market-leading tag management and unified marketing platforms. He previously worked at WebSideStory (Adobe Systems), where he served as a senior engineer on the core architecture team. As the builder and leader of the company’s professional services team, he oversaw analytics tag implementations for Disney, Best Buy, Target, Cisco, Citi, FedEx, and more. Mike studied electrical engineering at the University of California, San Diego, and computer science at California State University San Marcos.

adam corey

Adam Corey
Chief Marketing Officer

Adam Corey leads Tealium’s marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions. He has over 13 years of experience in digital analytics, marketing and business development. Prior to joining Tealium, Adam led the solutions consulting groups at Upsight and CrowdFactory (now part of Marketo). He also previously led technical production efforts at ABCNEWS.com.

andy clark

Andy Clark
Vice President and Managing Director, APAC

Andy Clark is a digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region. Andy holds a Bachelor of Arts in Japanese Literature from the University of Washington, and studied Japanese Language and Literature at Keio University in Tokyo.

eyal mekler

Eyal Mekler
Managing Director ANZ

Eyal Mekler is the Managing Director, Australia and New Zealand for Tealium. He leads an expanding team delivering the data smarts that underpin digital transformation and kick-start customer experience initiatives. Eyal is passionate about the power of data and helping clients harness that power to improve business. Eyal has been part of the digital and data landscape in Australia and US for over 15 years in growth roles at Tealium, Experian Hitwise, Medallia Digital and Vizury.


Catherine Ballantyne
Director Solutions Consulting, APAC

Catherine has spent 25 years in IT, marketing and digital development specifically working with the data that drives these tools. Her role is to provide problem-solving resource to organisations evolving into their omni-channel activation capabilities. She has special interest in the travel, retail and gaming industries. Previously Catherine has held a number of regional roles with multinationals such Oracle, IBM, Acxiom, Marketo and as an independent digital consultant.