Data Activist


The Digital Velocity Awards
in Partnership with


Data Activist

The true value of data is seen when businesses act on the insights garnered. The data activist can demonstrate multiple examples of data being used to drive engagement, leading to remarkable business results.

Judging Criteria:

Judging Criteria Description Marks Available
Generic Criteria
Overcoming Challenges Consider the business challenges this project was looking to overcome and how restrictive the situation was before completion of the project. 10
Agility Review the organisation’s ability to react to the market or manage their customer experience. The completed project should have improved agility, demonstrated in the entry with clear examples. 10
Scale Consider whether the completed project for this nomination has demonstrated how the business is able to now scale their operation to meet the needs of the organisation. 10
Innovation Demonstration of innovative ways to engage with audiences or an innovative approach to the way in which the project was deployed. 10
Data Use Clear examples of data control and sharing to maximise the achievable output from each data source. This could include increasing the use of data across the business or developing greater insights from existing data sources. 10
Category Specific Criteria
Activation Demonstration of how the business has been able to action data from the insights they have garnered. 25
Results Clear examples of remarkable business results generated through data-driven actions. 25