The Revolutionary


The Digital Velocity Awards
in Partnership with


The Revolutionary

New ideas and creative application of data is revolutionising the industry. The Revolutionary demonstrates a unique and highly innovative use of data that led to amazing business results: competitive advantage, exceptional customer experience or consistently intelligent engagement.

Judging Criteria:

Judging Criteria Description Marks Available
Generic Criteria
Overcoming Challenges Consider the business challenges this project was looking to overcome and how restrictive the situation was before completion of the project. 10
Agility Review the organisation’s ability to react to the market or manage their customer experience. The completed project should have improved agility, demonstrated in the entry with clear examples. 10
Scale Consider whether the completed project for this nomination has demonstrated how the business is able to now scale their operation to meet the needs of the organisation. 10
Innovation Demonstration of innovative ways to engage with audiences or an innovative approach to the way in which the project was deployed. 10
Data Use Clear examples of data control and sharing to maximise the achievable output from each data source. This could include increasing the use of data across the business or developing greater insights from existing data sources. 10
Revolutionary Specific Criteria
Creativity and Innovation Review how and why the new or unique application of data within the business stands out and improves on common practise. 25
Business Results Clear demonstration of how the project has delivered a positive impact for the business. 25