The Stack Master


The Digital Velocity Awards
in Partnership with


The Stack Master

Creating consistency throughout customer journey requires each touchpoint to be connected; sharing data insights to fuel each engagement. The Stack Master ensures that data is universally accessible across multiple technology platforms to build consistent and intelligent engagement cross-channel.

Judging Criteria:

Judging Criteria Description Marks Available
Generic Criteria
Overcoming Challenges Consider the business challenges this project was looking to overcome and how restrictive the situation was before completion of the project. 10
Agility Review the organisation’s ability to react to the market or manage their customer experience. The completed project should have improved agility, demonstrated in the entry with clear examples. 10
Scale Consider whether the completed project for this nomination has demonstrated how the business is able to now scale their operation to meet the needs of the organisation. 10
Innovation Demonstration of innovative ways to engage with audiences or an innovative approach to the way in which the project was deployed. 10
Data Use Clear examples of data control and sharing to maximise the achievable output from each data source. This could include increasing the use of data across the business or developing greater insights from existing data sources. 10
Category Specific Criteria
Integrations Demonstration of a well-integrated technology stack. 25
Connected Journey Review the business’s ability to share data between applications and vendors to ensure a connected and consistent customer experience. 25