Agenda

Digital Velocity Australia 2018

This year’s conference will focus on transforming your digital business by using data to fuel more customer­-centric experiences.

AGENDA

* Please note agenda is subject to change

800 – 900

Registration

900 – 905

Opening
Andy Clark, VP and MD APAC, Tealium

905 – 920

Welcome to Digital Velocity
Adam Corey, CMO, Tealium

920 – 950

The Four Pillars of Data-Driven Customer Experiences
Mike Anderson, CTO and Founder, Tealium

Mike Anderson, CTO and Founder of Tealium will share key insights in the development of a data first approach to customer engagement and how they are driven by 4 key pillars – AI/Machine Learning, Mobile, Agility in Disruption and Culture.

950 – 1020

Customer Keynote
Stu French, General Manager, Vocus Group

Stu French, General Manager of Digital at Vocus Group, will share with us how the organization has embarked on its Digital Transformation journey, the central role in which data plays in its go-to-market strategy and what’s next for its brands.

1020 – 1035

Break

1035 – 1100

Fireside Chat - Responding to Retail Disruption
Kate Morris, Founder, Adore Beauty
Adam Corey, CMO, Tealium

Kate Morris, Founder of Adore Beauty, Australia’s first beauty e-commerce site, talks to Adam Corey CMO , Tealium about how she has helped steer Adore Beauty in responding to retail disruption, the role data has played in driving a differentiated engagement and how Adore Beauty stays ahead in a highly competitive environment.

1100 – 1120

Data-Driven Mobile Engagement
Catherine Ballantyne, Director Solutions Consulting, APAC, Tealium

Catherine Ballantyne, Director, Solutions Consulting APAC in Tealium will talk about some of the recent developments in the mobile landscape, how it continues to be more than just another channel and why now, more than ever, we need to rethink where Mobile fits in our engagement strategies.

1120 – 1145

Customer Case Study

1145 – 1205

Partner Session

1205 – 1245

Lunch

1245 – 1310

Customer Case Study - True Story of a Digital Transformation
Peter Fritz, General Manager, ADMA

Peter Fritz, General Manager, ADMA will detail how and why an industry leader in engagement and education has gone through a digital transformation, some of their key learnings and the results of that transformation.

1310 – 1330

AI and Machine Learning-Driven CX
Catherine Ballantyne, Director Solutions Consulting, APAC, Tealium

Catherine Ballantyne, Director, Solutions Consulting, APAC, Tealium will take us through the role AI and Machine learning will play in developing highly personalized, consistent yet scalable customer experiences.

1330 – 1350

Partner Session

1350 – 1420

Customer Case Study
Gerry Campbell, Executive Advisor and CEO, Frequency Group

1420 – 1455

Panel Discussion – Culture Eats Strategy for Breakfast
Phil Lees, Insights Manager, Intrepid Group
Shane Riddle, Chief Information Officer, National Heart Foundation
Scott Maxworthy, Head of Digital, Cronulla Sharks
Scott Holmes, Business Strategy and Development Manager, REA Group
Gerry Campbell, Executive Advisor/CEO, Frequency Group

1455 – 1515

Partner Session

1515 – 1545

Break

1545 – 1610

Customer Case Study
Madelyn Mills, Director, Analytics and CRM, Providence St. Joseph Health

Madelyn Mills, Director of Analytics and CRM at Providence St. Joseph Health, shares her organization’s vision in using online and offline data to provide consistent, personalized patient interactions across digital touchpoints and channels.

1610 – 1630

Data Readiness
Eyal Mekler, Managing Director, ANZ, Tealium

Eyal Mekler, Managing Director ANZ Tealium will share tips on how brands can get started on their data driven journeys, some of the considerations they need to take in to account and best practices to help drive success.

1630 – 1650

Partner Session

1650 – 1700

Recap and Thank You
Eyal Mekler, Managing Director, ANZ, Tealium

1700 – 1800

Networking Hour

1800 – 2100

Evening Entertainment