Digital Velocity Australia 2018
Delivering the best DV experience yet
General Manager of Digital
Stu has a hugely diverse background in digital, having worked across content, technology, experience design, analytics, operations and transformation in numerous leadership roles at Bosch, Telstra and AGL, prior to joining Vocus in February this year.
He believes in empowered teams, fast decision-making and simple governance, and drives hard to embed these practices within enterprise transformation.
At Vocus, Stu is focussed heavily on digitisation of the Dodo brand, which despite being the third most recognised internet retailer in Australia, has digital platforms that are more than a decade old, and create significant barriers to digital adoption.
Beauty advocate Kate Morris, founder of Adorebeauty.com.au, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21.
Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has grown to more than 200 brands, 13,000 products, and hundreds of thousands of customers.
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In May 2015, Adore Beauty announced an investment from retail giant Woolworths Limited. Kate was awarded the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014, and was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.
In 2017 Kate was the first woman to be awarded the Industry Recognition Award for online retail in the 9-year history of the StarTrack ORIAs. A passionate advocate for gender equality, Kate was named the Top 3 person in e-commerce for 2018 by Inside Retail.
Adore Beauty has also been scooping up accolades, making the lists for Deloitte’s Tech Fast 50 Australia and Tech Fast 500 Asia-Pacific for the last four years in a row.
Head of Digital
Delivering a personalised multichannel customer experience is essential for brand engagement and Scott Maxworthy has been at the forefront of Digital Media and Marketing for over 30 years, from entrepreneurial start-ups to corporate funded pilot projects.
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Scott is currently the Cronulla Sharks Head of Digital Media, a role created to help transform the Sharks from a conventional on-the-paddock/ bricks and mortar type sporting organisation into a digital savvy, customer centered, commercial media business and choosing Tealium as an essential partner in the Sharks ‘Transformation Play.’
A lifelong Shark he originally joined the Sharks in Nov 2013 as Group Brand and Communications Manager, overseeing all communication channels during the “darkest days in sport” ASADA crisis period.
During that time he grew the Sharks social media base from 50,000 to over 120,000 people.
Today he is responsible for the Sharks Digital Strategy, this includes development of a Single Customer View across all business units – Football, Leagues Club, Stadium and Property Development and across all customer touchpoints – online, apps, food and beverage, gaming, membership, merchandise and ticketing.
Adam has over 15 years of experience advising global companies on data, customer acquisition, and cloud strategies whilst working for Microsoft, SAP and Salesforce. Prior to technology, Adam was a high fashion makeup artist and professional ice hockey player.
Executive Advisor / CEO
Gerry Campbell is a veteran business leader and former lead executive at Reuters, Beachbody, and Founder of Frequency Group. He has served in a broad range of roles, including CEO, global technology executive, entrepreneur and angel investor.
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His team’s products have generated patented technologies used by billions of people, been featured on stage at Apple keynote events and helped pave the way for the early Internet. He most recently helped lead digital transformation at Beachbody by co-founding and scaling the Beachbody OnDemand streaming video fitness service to over 1.3M paying subscribers.
IAPA (Institute of Analytics Professionals of Australia)
Annette has been involved in data and technology for over twenty years. Working across change management, communications, marketing and business development in B2B organisations has allowed Annette to combine passions in data / technology and
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Working with the IAPA Board, Annette grew the IAPA community to more than 8,000 people Australia-wide. As Managing Director of IAPA, Annette is the driving force behind promoting the strategic role of data and analytics in business and helping the industry meet the challenges of a fast-paced data environment, including addressing the analytics skills shortage and fostering data informed decision-making.
Key to this role is the recent introduction of IAPA-certification for analytics to help those who work in data and analytics gain independent recognition of their skills; and the soft skills in-house course that helps analytics teams to improve skills in communication, collaboration and interaction with business stakeholders. New corporate membership options allow analytics-savvy organisations to demonstrate their commitment to enhancing analytics capability, advancing the careers of team members and promoting data-driven decision-making.
Annette holds a Bachelors and Masters in Marketing.
Phil Lees is insights manager at Intrepid Group where he manages the user experience, analytics and web product teams, and has spent the last ten years in digital marketing and media in Australia and South East Asia.
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With the team from Tourism Victoria, he won 5 Bronze Lions at Cannes, the SxSW Interactive award for Technical Achievement and a Webby. He specialises in the convergence of analytics and customer experience.
Chief Information Officer
National Heart Foundation
Shane’s an energetic and intuitive business leader inspiring high productivity levels, adept at consensus building, crisis management, problem-solving, negotiating and budgeting. Repeatedly delivering rapid and sustainable performance improvements, leading corporate-wide innovation projects to help develop new products and services.
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Shane’s success has been derived from his ability to leverage stakeholder relationships, developing partnerships to achieve results through common goals. He takes projects from zero to full speed ahead, fostering high-performing teams. Believing there is always room to do things better, and that it’s his obligation to find a way to make it happen. His ability to build capacity and scale ensures fiscal responsibility and business growth, gaining satisfaction by applying his MBA theory to produce real world results that are strategic, creative, innovative and sustainable.
Senior Manager, Digital and UX
Madeline Wong leads Digital, UX and Acquisition for News Corp Australia. Prior to that she led Digital Marketing at Carnival Australia Group, including P&O, Princess, and Carnival Cruise Lines. She helped develop strategies for investment and development of Carnival’s capability across data, platforms, and the overall digital supply chain.
Director, Marketing Platform,
Providence St. Joseph Health
Madelyn Mills leads Marketing Analytics & CRM for Providence St. Joseph Health, a $22 billion integrated health and social services system with 50 hospitals, more than 800 clinics and 100,000 employees serving seven states. Mills is passionate about digital marketing enablement in an industry that faces seismic economic shifts and is rapidly becoming more consumer-centric.
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As Director, Analytics & CRM for Providence St. Joseph Health Mills is responsible for the marketing analytics program, martech implementation, and governance; as well as vision, roadmap, and business execution for consumer CRM. She believes integrated marketing technology can deliver more than efficient targeting, relevant personalization, and holistic measurement; but in the healthcare setting can influence positive clinical outcomes and impact lives.
Previously, Madelyn managed a digital ad inventory analytics team for Disney ABC, and served as analytics manager for Space.com and LiveScience.com.
Business Strategy and Development Manager
Having just clocked up 20 years at REA, Scott’s roles and responsibilities continue to evolve. Before REA Scott worked at Barry Plant real estate for 10 years. His current passions at REA lies in unlocking our data and insights, building platforms that make it easier to purchase realestate.com.au products and furthermore being able to obtain reporting in real time plus watching out for the next big thing in tech that can be applied to the business.
Optimizely Australia and New Zealand
Dan Ross is a Silicon Valley veteran and has led various Go-to-Market teams at four tech companies. An Aussie by birth (in spite of his American accent), he has returned home to grow Optimizely’s Australian and New Zealand presence as Managing Director. In his spare time, Dan can be found attempting random hobbies like mountain biking, flying planes, triathlons, and exploring the outdoors with his wife and dogs.
Head of Marketing Technology & Data
Over the past 20 years Niall has accumulated extensive experience in product vendors, system integrators and service providers. His key skill is making technical solutions ‘work’ with a focus on customer experience, revenue generation, cost & operational efficiency, innovative product development, and last but not least sustainable long-term strategy. Niall’s key focus in his current role is improving the use of real-time data and analytics capabilities to drive personalisation and consistent customer and prospect experience.
A Media and Marketing executive with over 20 years’ experience, Mark’s passion for Media, Technology and Sports has seen him work in Media Agencies (Starcom), Media Sales (Nine Entertainment Co) and for his current employer, Sportsbet. Over the last 7 years at Sportsbet he’s been part of a team that has built one of the most recognisable and successful brands in Australia. His highlights include developing and executing the Sportsbet social strategy which has seen it significantly outperform the competition across key engagement metrics and place it in the Top 10 brands in Australia.
The digital world requires leading brands to deliver highly relevant, engaging, omni-channel experiences. Consumers demand it. Rajan is passionate about working with brands that want to deliver it.
Rajan collaborates with disruptors, leaders, forward thinkers and barrier-breakers to support digital transformation through the use of innovative technology. Striving to identify those important moments of intent-driven interactions to deliver relevant, contextual, cross-device communications.
Jeff Lunsford has more than two decades of experience as a technology and Internet executive and leader. Jeff previously served as President, CEO and Chairman at Limelight Networks, which he took public in 2007 as part of a $240M IPO. From 2003-2006, Jeff was the CEO of WebSideStory, a SaaS-based web analytics pioneer that went public in 2004 and is now part of Adobe Systems. Prior to that, Jeff was the CEO of TogetherSoft, a software development tools company that was sold to Borland Software. A former naval aviator, Jeff received a B.S. in Information and Computer Sciences from the Georgia Institute of Technology.
Founder and Chief Technology Officer
Mike Anderson founded Tealium in 2008 and has served as the chief architect behind the company’s market-leading tag management and unified marketing platforms. He previously worked at WebSideStory (Adobe Systems), where he served as a senior engineer on the core architecture team. As the builder and leader of the company’s professional services team, he oversaw analytics tag implementations for Disney, Best Buy, Target, Cisco, Citi, FedEx, and more. Mike studied electrical engineering at the University of California, San Diego, and computer science at California State University San Marcos.
Chief Marketing Officer
Adam Corey leads Tealium’s marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions. He has over 13 years of experience in digital analytics, marketing and business development. Prior to joining Tealium, Adam led the solutions consulting groups at Upsight and CrowdFactory (now part of Marketo). He also previously led technical production efforts at ABCNEWS.com.
Vice President and Managing Director, APAC
Andy Clark is a digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region. Andy holds a Bachelor of Arts in Japanese Literature from the University of Washington, and studied Japanese Language and Literature at Keio University in Tokyo.
Managing Director ANZ
Eyal Mekler is the Managing Director, Australia and New Zealand for Tealium. He leads an expanding team delivering the data smarts that underpin digital transformation and kick-start customer experience initiatives. Eyal is passionate about the power of data and helping clients harness that power to improve business. Eyal has been part of the digital and data landscape in Australia and US for over 15 years in growth roles at Tealium, Experian Hitwise, Medallia Digital and Vizury.
VP Global Sales Solutions
Chris is Vice President of Global Sales Solutions at Tealium, leading a global team of sales solution consultants and partnership solutions consultants. Serving as a key technical advisor, he helps customers, and potential customers, understand how Tealium’s real-time customer data solutions can help solve their unique digital marketing challenges.
Chris has more than 10 years experience as an online advertising professional including positions at Yahoo!, SearchForce and Hookit.com. His background and expertise is in search and display networks & exchanges, display advertising, website architecture and social network development.
Director Solutions Consulting, APAC
Catherine has spent 25 years in IT, marketing and digital development specifically working with the data that drives these tools. Her role is to provide problem-solving resource to organisations evolving into their omni-channel activation capabilities. She has special interest in the travel, retail and gaming industries. Previously Catherine has held a number of regional roles with multinationals such Oracle, IBM, Acxiom, Marketo and as an independent digital consultant.