Digital Velocity Australia 2018

Delivering the best DV experience yet

Featured Keynote


Stu French
General Manager of Digital

Stu has a hugely diverse background in digital, having worked across content, technology, experience design, analytics, operations and transformation in numerous leadership roles at Bosch, Telstra and AGL, prior to joining Vocus in February this year.

He believes in empowered teams, fast decision-making and simple governance, and drives hard to embed these practices within enterprise transformation.

At Vocus, Stu is focussed heavily on digitisation of the Dodo brand, which despite being the third most recognised internet retailer in Australia, has digital platforms that are more than a decade old, and create significant barriers to digital adoption.

Featured Speakers


Peter Fritz
General Manager

Entrepreneurial Senior Business and Marketing Leader with over 14 years of experience in Telco, Consumer Electronics and Subscription Media category from leading local and global organisations including Dyson, News Corp, LG Electronics, Nokia and Hewlett-Packard and speciality in business management, marketing, digital and eCommerce

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Award-winning achiever with a track record of success in leading high performance teams, developing and implementing business and marketing strategies to exceed business targets.


Kate Morris
Adore Beauty

Beauty advocate Kate Morris, founder of Adorebeauty.com.au, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21.

Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has grown to more than 200 brands, 13,000 products, and hundreds of thousands of customers.

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In May 2015, Adore Beauty announced an investment from retail giant Woolworths Limited. Kate was awarded the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014, and was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.

In 2017 Kate was the first woman to be awarded the Industry Recognition Award for online retail in the 9-year history of the StarTrack ORIAs. A passionate advocate for gender equality, Kate was named the Top 3 person in e-commerce for 2018 by Inside Retail.

Adore Beauty has also been scooping up accolades, making the lists for Deloitte’s Tech Fast 50 Australia and Tech Fast 500 Asia-Pacific for the last four years in a row.


Scott Maxworthy
Head of Digital
Cronulla Sharks

Delivering a personalised multichannel customer experience is essential for brand engagement and Scott Maxworthy has been at the forefront of Digital Media and Marketing for over 30 years, from entrepreneurial start-ups to corporate funded pilot projects.

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Scott is currently the Cronulla Sharks Head of Digital Media, a role created to help transform the Sharks from a conventional on-the-paddock/ bricks and mortar type sporting organisation into a digital savvy, customer centered, commercial media business and choosing Tealium as an essential partner in the Sharks ‘Transformation Play.’

A lifelong Shark he originally joined the Sharks in Nov 2013 as Group Brand and Communications Manager, overseeing all communication channels during the “darkest days in sport” ASADA crisis period.

During that time he grew the Sharks social media base from 50,000 to over 120,000 people.

Today he is responsible for the Sharks Digital Strategy, this includes development of a Single Customer View across all business units – Football, Leagues Club, Stadium and Property Development and across all customer touchpoints – online, apps, food and beverage, gaming, membership, merchandise and ticketing.


Gerry Campbell
Executive Advisor / CEO
Frequency Group

Gerry Campbell is a veteran business leader and former lead executive at Reuters, Beachbody, and Founder of Frequency Group. He has served in a broad range of roles, including CEO, global technology executive, entrepreneur and angel investor.

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His team’s products have generated patented technologies used by billions of people, been featured on stage at Apple keynote events and helped pave the way for the early Internet. He most recently helped lead digital transformation at Beachbody by co-founding and scaling the Beachbody OnDemand streaming video fitness service to over 1.3M paying subscribers.


Phil Lees
Insights Manager
Intrepid Group

Phil Lees is insights manager at Intrepid Group where he manages the user experience, analytics and web product teams, and has spent the last ten years in digital marketing and media in Australia and South East Asia.

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With the team from Tourism Victoria, he won 5 Bronze Lions at Cannes, the SxSW Interactive award for Technical Achievement and a Webby. He specialises in the convergence of analytics and customer experience.


Shane Riddle
Chief Information Officer
National Heart Foundation

Shane’s an energetic and intuitive business leader inspiring high productivity levels, adept at consensus building, crisis management, problem-solving, negotiating and budgeting. Repeatedly delivering rapid and sustainable performance improvements, leading corporate-wide innovation projects to help develop new products and services.

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Shane’s success has been derived from his ability to leverage stakeholder relationships, developing partnerships to achieve results through common goals. He takes projects from zero to full speed ahead, fostering high-performing teams. Believing there is always room to do things better, and that it’s his obligation to find a way to make it happen. His ability to build capacity and scale ensures fiscal responsibility and business growth, gaining satisfaction by applying his MBA theory to produce real world results that are strategic, creative, innovative and sustainable.


Madelyn Mills
Director, Analytics & CRM
Providence St. Joseph Health

Madelyn Mills leads Marketing Analytics & CRM for Providence St. Joseph Health, a $22 billion integrated health and social services system with 50 hospitals, more than 800 clinics and 100,000 employees serving seven states. Mills is passionate about digital marketing enablement in an industry that faces seismic economic shifts and is rapidly becoming more consumer-centric.

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As Director, Analytics & CRM for Providence St. Joseph Health Mills is responsible for the marketing analytics program, martech implementation, and governance; as well as vision, roadmap, and business execution for consumer CRM. She believes integrated marketing technology can deliver more than efficient targeting, relevant personalization, and holistic measurement; but in the healthcare setting can influence positive clinical outcomes and impact lives.

Previously, Madelyn managed a digital ad inventory analytics team for Disney ABC, and served as analytics manager for Space.com and LiveScience.com.


Scott Holmes
Business Strategy and Development Manager
REA Group

Having just clocked up 20 years at REA, Scott’s roles and responsibilities continue to evolve. Before REA Scott worked at Barry Plant real estate for 10 years. His current passions at REA lies in unlocking our data and insights, building platforms that make it easier to purchase realestate.com.au products and furthermore being able to obtain reporting in real time plus watching out for the next big thing in tech that can be applied to the business.

mike anderson

Mike Anderson
Founder and Chief Technology Officer

Mike Anderson founded Tealium in 2008 and has served as the chief architect behind the company’s market-leading tag management and unified marketing platforms. He previously worked at WebSideStory (Adobe Systems), where he served as a senior engineer on the core architecture team. As the builder and leader of the company’s professional services team, he oversaw analytics tag implementations for Disney, Best Buy, Target, Cisco, Citi, FedEx, and more. Mike studied electrical engineering at the University of California, San Diego, and computer science at California State University San Marcos.

adam corey

Adam Corey
Chief Marketing Officer

Adam Corey leads Tealium’s marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions. He has over 13 years of experience in digital analytics, marketing and business development. Prior to joining Tealium, Adam led the solutions consulting groups at Upsight and CrowdFactory (now part of Marketo). He also previously led technical production efforts at ABCNEWS.com.

andy clark

Andy Clark
Vice President and Managing Director, APAC

Andy Clark is a digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region. Andy holds a Bachelor of Arts in Japanese Literature from the University of Washington, and studied Japanese Language and Literature at Keio University in Tokyo.

eyal mekler

Eyal Mekler
Managing Director ANZ

Eyal Mekler is the Managing Director, Australia and New Zealand for Tealium. He leads an expanding team delivering the data smarts that underpin digital transformation and kick-start customer experience initiatives. Eyal is passionate about the power of data and helping clients harness that power to improve business. Eyal has been part of the digital and data landscape in Australia and US for over 15 years in growth roles at Tealium, Experian Hitwise, Medallia Digital and Vizury.


Catherine Ballantyne
Director Solutions Consulting, APAC

Catherine has spent 25 years in IT, marketing and digital development specifically working with the data that drives these tools. Her role is to provide problem-solving resource to organisations evolving into their omni-channel activation capabilities. She has special interest in the travel, retail and gaming industries. Previously Catherine has held a number of regional roles with multinationals such Oracle, IBM, Acxiom, Marketo and as an independent digital consultant.